My personal view is that YouTube’s strategy should be to foster great content, not cater to advertising executives. But I recognize that this strategy accomplishes both goals at once, so it’s not like I think it’s a bad strategy. I think YouTube could spend a little more time being cool before very intentionally and publicly going mainstream…but I’m a YouTube Hipster…what can I say.
If I’m angry about anything, it’s how shortsighted the advertising industry has been…making YouTube jump through a thousand hoops in order to get them to buy cheap ads when, really, YouTube has all the power. If ad agencies would like to stop reaching anyone under the age of 30…they’re welcome to keep marginalizing the most culturally important medium of the 21st century. Eventually they’d get fired and the problem would solve itself.